I’m a poster girl for fun flips. Capital F [-u-n]. Capital F [-l-i-p-s]. Proper noun.
The cheapest snack on Earth. [ok maybe not. Chuskis are cheaper]
Rs. 5 for a packet of super-salted, baked-not-fried, low-fat-for-the-delusional [because it’s packed with wholesome vegetable oil and trucks-fulla-carbs] phoofs.
Phoofs, because I don’t know how to describe them. They’re airy. Without shape. Whitish. With speckles of masala.
They come in about five different flavours. Four of which have so much salt that they are almost unbearable. Actually quite unbearable. Which is half of why I’m so loyal to the brand. Because it’s an acquired taste. Acquired over two decades of serious pigheadedness [what is it with me and pigs?]. Far more gruelling than say acquiring a taste for liquorice [which I reallllllly like]. Or cigarettes [which I dislike].
They also give a free butterscotch toffee inside. Which I’ve never tried because I hate hard boiled toffees. But I always always look forward to it. There’s nothing like a ‘free gift inside’ in that super exciting jagged yellow-black blurb [they told us in communication school that yellow-black is the most eye catching colour combination]. The thrill of finding a greasy, masala caked toffee, which on an upper-than-upside allows me to be generous. “Here, a toffee for you little girl [or little boy]. Don’t mind the shit on it though”.
Right in the beginning [as far back as I can recall] they had a polythene covering. Very unassuming. Allowed you to see the stuff that you ate. In those days they had only one flavour. Masala [with a double whammy of salt]. The packaging changed nearly a decade after Lays hit the market. Fun Flips in sexier packaging, but with the same loveable flavour. Super-salt of our babyhood.
Then they brought out the four new flavours [plus one]. In lurid colours. Purple [Tamarind]. Maroon [Chutpata-salted – which is the same as Masala, but with a double whammy of red chilli to compliment the salt]. Green [Mint-salted]. White [Plain Salted-salted] and the original Orange [Masala-salted].
An All Time Fun Snack. For boys and girls and tiger cubs.
They’ve just changed it yet again. You can tell they’ve become more market-savvy. Slicker. From no proclamation [originally], to “low-fat snack” they’ve now re-worded it to shouting out in big bold letters: “0% TRANS FATS!”
Fun Flips just got fancy!
But the salt. Is still as unbearable.